Victoria’s Secret turns thongs into cupcakes–”Love at first bite!”–because vaginas are infantile and cute enough to bite?:

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Continuing the Book Week theme…

The other night, while riding the subway, I sat across from a man and a woman. They were strangers to me and to each other.

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The score: Smartphones 3 (count ‘em!), Books 1.

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It’s not just New York. The whole country is infected by the cupcake craze–and cuteness in general. Why? Because, says author Roland Kelts, “you are desperate to be known… And if you are desperate to be known, you need a strategy for being known, and a very good strategy is the old evolutionary one of being so cute that you need to be cared for.” [VF]

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A few suggestions for where to donate your stuff, money, or time.

Yesterday began the first Independent Bookstore Week in New York City. There will be parties, free cookies, bagels, readings, and more at indie bookshops all over the city–check out the calendar here.

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Hedge funders, the Ayn Randian rock stars of the financial boom, fall to Earth. Hard.